Brunel
Game category

Employer Branding Games

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Employer Branding Games

Client: Brunel

Location: The Netherlands

Target group: New employees

Objective: Creating an engaging onboarding experience that connects new employees with Brunel's people, culture and ways of working

A fresh approach to onboarding

Since 2021, Brunel has partnered with Businessgames to create engaging onboarding experiences. In 2024, changing business needs called for a completely new approach. Together, we redesigned the programme from the ground up, resulting in ‘Spitsvrij Onboarden’, an interactive onboarding programme that helps new employees feel connected from their very first day.

The experience begins with a relaxed lunch, allowing participants to avoid Amsterdam’s busy rush hour while getting to know one another before the programme starts.

Brunel

Discover Brunel together

As a specialist in secondment, many Brunel employees spend most of their time at client locations. Opportunities to meet colleagues at the head office are therefore limited. To bridge that gap, participants explore the office through an interactive discovery game guided by Bruno, Brunel’s chatbot.

Working in teams, participants visit different departments across the organisation. From Payroll to IT, every stop introduces the people behind Brunel’s internal services. Rather than simply receiving information, participants engage in conversations and discover who supports them behind the scenes. Each department presents a practical challenge that allows teams to apply what they have learned immediately. Correct answers earn valuable bonuses that provide advantages later in the programme.

 

Build your own Brunel office

In the afternoon, participants step into a dynamic Business Game inspired by our proven ‘Build Your United Nations’ concept. Teams build their own Brunel office while negotiating with one another and responding to changing market conditions. They make strategic decisions across Brunel’s different Verticals, collaborate with internal departments and balance the expectations of clients. Every decision influences the success of their office.

The game combines entrepreneurship, collaboration and strategic decision-making in an engaging and competitive experience. Teams quickly discover that lasting success depends on working together, making informed choices and staying true to Brunel’s values.

Brunel Onboarding Game

A lasting first impression

At the end of the programme, one team earns the gold medal by demonstrating the strongest collaboration, making the greatest impact and bringing Brunel’s values to life. More importantly, all participants leave with valuable new connections, a deeper understanding of Brunel’s organisation and the confidence to make an immediate contribution.

Looking for an onboarding programme that creates genuine connections from day one? We design interactive Business Games that strengthen collaboration, accelerate learning and bring your organisation’s culture to life. We’d love to explore how we can create an experience tailored to your organisation.

Curious? Let’s talk

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