Target group: International Sales Conference in Budapest (100 persons)
Target: Finding the right balance between Volume Sales and Product Mix in the Tire Industry
What strategy works best for a company? A wide selection with small purchase volumes per product or perhaps a small selection with high sales volumes? A tough question which a lot of companies nowadays struggle with. In this simulation we stayed as close to Bridgestone’s reality as possible. The focus of the game was on the sales of their own tires. But how? We challenged the participants to make the smart decisions and constantly weigh the pros and cons.
The game was won by a supplier team that kept a close watch on its competition and debated with each other about ‘the next smart move’ and only then they made a combined well-considered decision. And that well-informed choice was just what Bridgestone was looking for! On the one hand listening to the customer’s demand, but also checking margins, competition, quality differences and purchase volumes.