Action
Team Building Games
Client: Action
Location: Nine countries in Europe (NL, BE, DE, FR, IT, ES, AT, CZ, PL)
Target group: Branch managers
Objective: Strengthening customer focus, collaboration and leadership
Turning Store Days into an unforgettable experience
Every year, Action brings together its Store Managers during the annual Store Days in every country where the retailer operates. These events provide the perfect opportunity to share knowledge, strengthen connections and inspire leaders who play a key role in delivering the Action customer experience. To support these objectives, Businessgames developed the tailor-made ‘Customer Journey‘ Team Building Game. The game transforms key business principles about the customer journey into a hands-on experience, allowing participants to learn by doing rather than simply listening.
Businessgames has proudly delivered this Team Building Game across 9 European countries, engaging more than 2,400 participants.
Experience the Customer Journey
Working in teams, participants complete five interactive mini-games, each representing a different stage of the customer journey. Every challenge focuses on a specific customer touchpoint, encouraging teams to think from the customer’s perspective while making strategic decisions together. As teams successfully complete each challenge, they earn thumbs up-points for their own personalised customer on a 1.2-metres tall game board.
The mini-games challenge participants to collaborate, communicate effectively and solve realistic business scenarios under time pressure. Every decision influences the final outcome, demonstrating how teamwork and customer focus go hand in hand.
By the end of the experience, every completed challenge tells the story of a seamless customer journey. Participants leave with fresh insights, stronger connections and a deeper understanding of how their daily actions contribute to creating happy customers in every Action store.
Looking for an interactive way to bring your customer journey to life? We design Business Games that turn strategy into action, strengthen collaboration and create learning experiences your employees will remember. We’d love to explore how we can develop a game tailored to your organisation.