A.S. Watson Benelux
Employer Branding Games
Client: A.S. Watson Benelux
Location: The Netherlands, Belgium, Luxembourg
Target group: last year HBO and WO (higher education) students
Objective: recruitment of new employees
A.S. Watson Benelux recruits last-year students at colleges and universities. To attract them and to increase their interests to start their career at A.S. Watson Benelux, we have developed this Business Game.
This live recruitment game has a large playing field. All participants stand around it and actively participate. Every team gets their own shopping cart that needs to be filled with ‘knowledge points’ of different departments: Logistics, Finance & IT, Marketing, Procurement & eCommerce, Fun & Development, and General Company Information. They will only receive the knowledge points when they correctly answer quiz questions. The game facilitator asks the questions and guides them through the game. The team with the most knowledge points in their shopping cart at the end of the game, wins!
The students get to know the different retail formulas of A.S. Watson Benelux (Kruidvat, Trekpleister, ICI Paris XL, Prijsmepper and PourVous) in a playful way. In addition, they interactively discover a large amount of information about the USP’s of A.S. Watson Benelux as an employer, and about the customers of the retail formulas.