Securitas
Employer Branding Games
Client: Securitas
Location: The Netherlands, Belgium
Target group: New employees
Objective: Creating an engaging onboarding experience while attracting the next generation of security professionals
One Business Game. Two objectives.
Securitas approached Businessgames with a unique challenge. The organisation wanted to attract young talent to the dynamic world of security while also creating an onboarding experience that would inspire new employees from their very first day. Together, we developed a single Business Game that supports both objectives called ‘The Future of Security’. The result is a Recruitment & Onboarding Game that introduces participants to Securitas’ people, culture and innovative security solutions before preparing them for a successful start within the organisation.
To launch the ‘Future of Security’ Recruitment & Onboarding programme, Businessgames created a tailored LinkedIn recruitment campaign featuring a custom video. The campaign highlighted Securitas’ focus on safety, innovation and its international presence, encouraging the next generation of professionals to take part in the experience.

Solving real security challenges
As part of the Securitas Academy, every new employee takes part in the Securitas Onboarding Game. Working in teams, participants tackle realistic client cases involving businesses, homes, festivals and large-scale projects. Every client has unique security challenges that require a carefully considered solution. Teams analyse each situation, recommend the most suitable security, monitoring and protection services, and manage the available budget throughout the process. At the same time, they collaborate with other teams whenever additional expertise is required.
Every decision influences the final outcome. Participants quickly discover that successful security solutions depend on customer focus, collaboration and making informed decisions under realistic conditions.
A lasting impact from day one
The onboarding experience provides much more than product knowledge. Participants gain insight into Securitas’ culture, values and ways of working while building valuable relationships with new colleagues. The Business Game has become a permanent part of the Securitas Academy and is delivered twice a year in both the Netherlands and Belgium. It continues to accelerate onboarding, strengthen collaboration and prepare new employees to contribute with confidence from their very first day.
Looking for an onboarding experience that inspires new employees before and after they join your organisation? We design interactive Business Games that strengthen collaboration, accelerate learning and bring your organisation’s culture to life. We’d love to explore how we can create an experience tailored to your organisation.