The power of interactive learning
Jack Link’s
Game category

Serious Games

Serious Games

Client: Jack Link's

Target group: the German, English and Dutch brand management team

Target: retrospective on last year’s results and the kick-off of the new business year

Jack Link’s contacted us to structure, streamline and amplify their online content of their annual Kick-Off Event. Various speakers from the countries where they are also located were already determined. Passionately they spoke about the future strategy and looked back on the successfully obtained results of past years. It was up to Businessgames to set up and guide this event with 150+ Jack Links colleagues in an unique and creative way.

Jack Links Adventure World

The result: Jack Links Adventure World! The participants came together on an innovative online platform. Participants were visibly positively surprised by the interactive nature of this online ‘meeting’. After the plenary opening presentation in the middle of the online Adventure Park, the group was divided into sub teams. Each sub team visited the five different Jack Link’s attraction themed rooms.

In the ‘Ferris Wheel room’ the new vegetarian goals were discussed, in the ‘Rollercoaster room’ the results of the Bifi sausage were refined. After each presentation, a short quiz followed, completely in style.

All the teams took a different route through the Adventure World so that there were no lines. Competition was fueled by the announcement of cool prizes. In addition to a popcorn, cotton candy or gumball machine, the winning team and the best individual also received tickets to an amusement park in their own country.


4 hours later, the doors of Jack Link’s Adventure World closed and people looked back on an atmospheric and successful Kick-Off Event.

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