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Employer Branding Games

Employer Branding Games

Client: Eiffage

Target group: New employees who are active in the Benelux

Target: Welcome day - onboarding

Together with civil technical construction company we have been playing the Construct Eiffage – Onboarding game for five years running. The Business Game, that is available in Dutch and French, focuses on customer satisfaction. In six competing construction companies the teams build towards one Eiffage. By executing various construction projects (documented as cases) the teams earn happiness points.



Teams determine the direction and are responsible for the realization of their projects. They also have to make sure that assets such as gloves, safety glasses, formwork, and excavators are ordered before the time is up. The main focus beforehand is of course to take inventory of the fictive clients wishes. Because the construction of a new distribution center for ‘Cargloss’ needs other assets then the restauration of a large housing project.

The new employees also learn about the history of the company through play, identify the main links in the company through an organizational chart, and get to work on the values of Eiffage.

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