Danone
Game category

Management Games

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Management Games

Client: Danone

Location: The Netherlands

Target group: International Top 20 managers

Objective: Applying knowledge of sustainability, value chain management and supplier innovation in a realistic supply chain environment

Experience the power of the entire supply chain

A successful supply chain is about more than efficient processes. Every decision affects suppliers, production, logistics and, ultimately, the customer. This interdependence makes collaboration and strategic thinking essential. Commissioned by Solvint, Businessgames developed a multi-day Management Game for Danone called ‘Purchasing for Production’. The experience combines sustainability, value chain management and supplier innovation in one realistic learning journey.

 

Make decisions that matter

Participants work together within a complete supply chain. They take on different roles, including suppliers, procurement, planning & logistics, and CAPEX & maintenance. Every role has its own responsibilities, but success depends on the entire chain working together.

Throughout the game, teams respond to changing market conditions, make strategic purchasing decisions and continuously align their plans. Every choice influences the rest of the supply chain. A delay, poor investment or missed opportunity can affect the entire production process.

The constant balance between short-term results and long-term objectives makes the experience highly realistic. Do teams invest in future continuity or focus on immediate performance? Every decision requires insight, communication and mutual trust.

 

Lasting impact through shared experience

The Management Game demonstrates how collaboration, communication and strategic thinking create a resilient and future-ready supply chain. Participants experience how every link contributes to the overall result and discover the importance of working across departments and individual interests.

By the end of the programme, participants have gained fresh insights, a broader understanding of the complete value chain and practical experience they can immediately apply within their own organisation. The result is a powerful learning experience that transforms complex supply chain theory into lasting behavioural change.

Looking for an engaging way to bring supply chain management, collaboration and strategic thinking to life? We design interactive Business Games that translate complex business challenges into realistic experiences, strengthen collaboration and prepare organisations for the future. We’d love to explore how we can create an experience tailored to your organisation.

Curious? Let’s talk

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