Strukton Civiel
Serious Games
Client: Strukton Civiel
Location: The Netherlands
Target group: Clients and employees involved in sustainability within civil construction
Objective: Creating meaningful conversations around sustainability criteria in tenders
Turning sustainability into collaboration
Sustainability plays an increasingly important role in civil construction projects. Tender processes involve balancing environmental ambitions, technical feasibility and client expectations. Meaningful conversations about those choices are essential, yet they are not always easy to start.
To bring these discussions to life, Strukton Civiel partnered with Businessgames to develop the ‘Go Green’ Sustainability Game. This interactive Serious Game helps clients and employees explore sustainability challenges together and experience how every decision influences the final outcome.

Build the most sustainable overpass
Participants work together to design and build the most sustainable overpass. Throughout the game, teams alternate between the roles of client and contractor. This allows them to experience both perspectives and understand the challenges each stakeholder faces. Every round introduces new requirements, priorities and sustainability criteria. Teams carefully select construction materials, weigh environmental impact against practical considerations and make strategic choices that meet the client’s objectives.
Success depends on more than technical knowledge alone. Teams must communicate effectively, negotiate priorities and make well-balanced decisions together. As the game progresses, participants discover that sustainable construction is the result of collaboration, transparency and shared responsibility.
Lasting impact beyond the game
By the end of the experience, participants understand how sustainability criteria influence decisions throughout the tender process. They gain insight into the complexity of balancing environmental ambitions with project requirements while strengthening collaboration between clients and contractors.
The ‘Go Green’ Serious Game has become a valuable conversation starter for Strukton Civiel. It creates a shared understanding of sustainability challenges and helps participants build stronger relationships while working towards more sustainable infrastructure projects.
Looking for an engaging way to start meaningful conversations around sustainability? We design interactive Business Games that bring complex topics to life, strengthen collaboration and inspire better decision-making. We’d love to explore how we can create an experience tailored to your organisation.