{"id":1391,"date":"2026-07-09T08:30:41","date_gmt":"2026-07-09T08:30:41","guid":{"rendered":"https:\/\/www.businessgames.com\/projects\/perfetti-van-melle\/"},"modified":"2026-07-29T10:02:48","modified_gmt":"2026-07-29T10:02:48","slug":"perfetti-van-melle-serious-games","status":"publish","type":"projects","link":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/","title":{"rendered":"Perfetti van Melle"},"content":{"rendered":"

De ring in voor innovatie<\/h3>\n

De beste idee\u00ebn ontstaan zelden alleen. Innovatie groeit wanneer mensen elkaar uitdagen, voortbouwen op elkaars inzichten en samen nieuwe perspectieven ontdekken.\u00a0Om die creatieve mindset te stimuleren, ontwikkelde Businessgames samen met Perfetti van Melle een energieke Serious Game over innovatie. Ge\u00efnspireerd door de sfeer van een boksarena stappen deelnemers letterlijk de ring in. Gekleed in handgemaakte boksoutfits gaan zij de uitdaging aan om anders te denken, bestaande idee\u00ebn ter discussie te stellen en nieuwe kansen te ontdekken.<\/p>\n

 <\/p>\n

Samen bouwen aan de beste idee\u00ebn<\/h3>\n

In steeds wisselende teams werken deelnemers aan creatieve uitdagingen rondom belangrijke thema’s binnen de organisatie. Iedere ronde bouwen zij voort op de idee\u00ebn van de vorige teams. Zo groeien losse inzichten uit tot sterke, gezamenlijke oplossingen.<\/p>\n

In plaats van traditionele flip-overs werken de teams met grote beschrijfbare puzzelstukken. Zo ontstaat stap voor stap een visuele weergave van het innovatieproces. Deelnemers formuleren eerst prikkelende vragen. Daarna bedenken zij nieuwe idee\u00ebn en scherpen zij de meest kansrijke concepten verder aan.<\/p>\n

Door voortdurend voort te bouwen op elkaars bijdragen ontstaat een compleet beeld. Samenwerking, creativiteit en constructieve feedback vormen de drijvende kracht achter de hele ervaring.<\/p>\n

\"Perfetti<\/p>\n

Van idee\u00ebn naar impact<\/h3>\n

De Serious Game eindigt met een inspirerende finale. Teams presenteren hun sterkste concepten aan de andere deelnemers \u00e9n aan een jury. Zo ervaren zij dat innovatie niet draait om \u00e9\u00e9n briljant idee, maar om samen idee\u00ebn ontwikkelen en verbeteren.<\/p>\n

Deelnemers verlaten de game met frisse inzichten, nieuwe verbindingen en concrete idee\u00ebn die de organisatie verder kunnen brengen. Het resultaat is een inspirerende innovatie-ervaring die brainstormen omzet in tastbare impact.<\/p>\n

Op zoek naar een interactieve manier om de creativiteit binnen jouw organisatie te benutten? Wij ontwikkelen Business Games die innovatie stimuleren, samenwerking versterken en goede idee\u00ebn omzetten in concrete resultaten. We denken graag met je mee over een game die perfect aansluit bij jouw organisatie.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

De ring in voor innovatie De beste idee\u00ebn ontstaan zelden alleen. Innovatie groeit wanneer mensen elkaar uitdagen, voortbouwen op elkaars inzichten en samen nieuwe perspectieven ontdekken.\u00a0Om die creatieve mindset te stimuleren, ontwikkelde Businessgames samen met Perfetti van Melle een energieke Serious Game over innovatie. Ge\u00efnspireerd door de sfeer van een boksarena stappen deelnemers letterlijk de […]<\/p>\n","protected":false},"author":4,"featured_media":7068,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"taxonomy_client":[],"game_category":[55],"class_list":["post-1391","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPerfetti van Melle Serious Game | Businessgames<\/title>\n<meta name=\"description\" content=\"Ontdek hoe de Innovatie Serious Game van Perfetti van Melle brainstormen omzet in creatieve idee\u00ebn en concrete impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfetti van Melle Serious Game | Businessgames\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe de Innovatie Serious Game van Perfetti van Melle brainstormen omzet in creatieve idee\u00ebn en concrete impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/\" \/>\n<meta property=\"og:site_name\" content=\"Businessgames\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T10:02:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.businessgames.com\/wp-content\/uploads\/2022\/01\/Perfetti-van-Melle-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/projecten\\\/perfetti-van-melle-serious-games\\\/\",\"url\":\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/projecten\\\/perfetti-van-melle-serious-games\\\/\",\"name\":\"Perfetti van Melle Serious Game | Businessgames\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acc.businessgamescom.hammurabi.d-media.biz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/projecten\\\/perfetti-van-melle-serious-games\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/projecten\\\/perfetti-van-melle-serious-games\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.businessgames.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Perfetti-van-Melle-scaled.png\",\"datePublished\":\"2026-07-09T08:30:41+00:00\",\"dateModified\":\"2026-07-29T10:02:48+00:00\",\"description\":\"Ontdek hoe de Innovatie Serious Game van Perfetti van Melle brainstormen omzet in creatieve idee\u00ebn en concrete impact.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/projecten\\\/perfetti-van-melle-serious-games\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/projecten\\\/perfetti-van-melle-serious-games\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/projecten\\\/perfetti-van-melle-serious-games\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.businessgames.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Perfetti-van-Melle-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.businessgames.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Perfetti-van-Melle-scaled.png\",\"width\":2560,\"height\":1440,\"caption\":\"Perfetti van Melle Serious Game\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/projecten\\\/perfetti-van-melle-serious-games\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.businessgames.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perfetti van Melle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acc.businessgamescom.hammurabi.d-media.biz\\\/#website\",\"url\":\"https:\\\/\\\/acc.businessgamescom.hammurabi.d-media.biz\\\/\",\"name\":\"Businessgames\",\"description\":\"Interactive live games to improve your team and company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/acc.businessgamescom.hammurabi.d-media.biz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perfetti van Melle Serious Game | Businessgames","description":"Ontdek hoe de Innovatie Serious Game van Perfetti van Melle brainstormen omzet in creatieve idee\u00ebn en concrete impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/","og_locale":"nl_NL","og_type":"article","og_title":"Perfetti van Melle Serious Game | Businessgames","og_description":"Ontdek hoe de Innovatie Serious Game van Perfetti van Melle brainstormen omzet in creatieve idee\u00ebn en concrete impact.","og_url":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/","og_site_name":"Businessgames","article_modified_time":"2026-07-29T10:02:48+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.businessgames.com\/wp-content\/uploads\/2022\/01\/Perfetti-van-Melle-scaled.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/","url":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/","name":"Perfetti van Melle Serious Game | Businessgames","isPartOf":{"@id":"https:\/\/acc.businessgamescom.hammurabi.d-media.biz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/#primaryimage"},"image":{"@id":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/#primaryimage"},"thumbnailUrl":"https:\/\/www.businessgames.com\/wp-content\/uploads\/2022\/01\/Perfetti-van-Melle-scaled.png","datePublished":"2026-07-09T08:30:41+00:00","dateModified":"2026-07-29T10:02:48+00:00","description":"Ontdek hoe de Innovatie Serious Game van Perfetti van Melle brainstormen omzet in creatieve idee\u00ebn en concrete impact.","breadcrumb":{"@id":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/#primaryimage","url":"https:\/\/www.businessgames.com\/wp-content\/uploads\/2022\/01\/Perfetti-van-Melle-scaled.png","contentUrl":"https:\/\/www.businessgames.com\/wp-content\/uploads\/2022\/01\/Perfetti-van-Melle-scaled.png","width":2560,"height":1440,"caption":"Perfetti van Melle Serious Game"},{"@type":"BreadcrumbList","@id":"https:\/\/www.businessgames.com\/nl\/projecten\/perfetti-van-melle-serious-games\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.businessgames.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Perfetti van Melle"}]},{"@type":"WebSite","@id":"https:\/\/acc.businessgamescom.hammurabi.d-media.biz\/#website","url":"https:\/\/acc.businessgamescom.hammurabi.d-media.biz\/","name":"Businessgames","description":"Interactive live games to improve your team and company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acc.businessgamescom.hammurabi.d-media.biz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"}]}},"_links":{"self":[{"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/projects\/1391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":19,"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/projects\/1391\/revisions"}],"predecessor-version":[{"id":7080,"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/projects\/1391\/revisions\/7080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/media\/7068"}],"wp:attachment":[{"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"taxonomy_client","embeddable":true,"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/taxonomy_client?post=1391"},{"taxonomy":"game_category","embeddable":true,"href":"https:\/\/www.businessgames.com\/nl\/wp-json\/wp\/v2\/game_category?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}